7 days
Average sprint duration
Food & beverage branding
Food and drink branding that earns its place on the shelf.
Northera is a food and beverage branding agency that designs full identities and CPG packaging in a seven-day sprint. We've shipped 13 food and drink brands — including Jones Shakes, Kiez Burger, and Son Estate Coffee — giving each one a name, a look, and packaging built to sell from the market stall to the grocery aisle.
- 7 days Brief → packaging
- 13 brands Food & drink shipped
- 2.4× Avg conversion uplift
Trusted by
Founders running shakes, burgers, coffee, and grocery brands who needed packaging that holds up next to the category leader on a crowded shelf.
Pain → promise
Why most food brands get lost on the shelf.
Today
- Your pack blends into the aisle — same colour, same stock photo, same generic label as everyone beside it.
- The food looks great in person but flat on the label, so the pack does nothing to drive the pick-up.
- A logo exists, but there is no system, so every SKU, menu, and post looks like a different company.
- You are moving from market stall or DTC into retail and the brand was never built to scale.
After 7 days
- A distinctive shelf presence with a colour and mark a shopper spots from three feet away.
- Appetite-led packaging and photography direction that makes the product look as good as it tastes.
- One identity that runs across every flavour, format, and channel — from cup to van to Instagram.
- A scalable system and dieline-ready artwork that holds from a single stand to a national grocery listing.
What's included
Everything to brand and pack a food line.
Six packaged outputs aimed at the shelf and the menu. You leave with print-ready files and a system your co-packer, printer, and team can run with.
- 01
Brand strategy & positioning
Who the brand is for, what it stands for in the category, and the one thing a shopper should feel before they read a single ingredient.
- 02
Logo & identity system
Primary mark, secondary marks, and lockups built to work on a cup, a can, a fascia sign, and a 16px favicon without falling apart.
- 03
CPG packaging design
Print-ready, dieline-accurate artwork for your formats — pouch, can, jar, box, wrap, or label — built for shelf standout and the regulatory panel.
- 04
Appetite-led art direction
Colour, type, illustration, and food photography or styling direction so the product looks as good on pack as it does on the plate.
- 05
Brand guidelines
A brand book covering logo, colour, type, packaging rules, and tone so every new SKU and outlet stays on-brand without a back-and-forth.
- 06
Launch & retail kit
Menu, signage, social templates, and stockist-facing assets so the brand goes live in store, online, and on the van the week after sign-off.
Process
Seven days, four phases.
A 7-day operating cadence — no scope creep, no waiting on approvals, no surprises.
- Day 1
Discovery & shelf audit
A working session with founders, a teardown of the aisle you compete in, and a positioning brief signed off before any design starts. We decide what the brand needs to say at arm's length.
- Category audit
- Positioning brief
- Sprint scope
- Day 2 – 3
Strategy & verbal identity
Positioning locked, naming or a flavour-naming system if you need one, tone of voice, and the messaging that goes on front-of-pack and in your stockist pitch.
- Strategy doc
- Voice & messaging
- Naming
- Day 4 – 5
Identity & packaging design
Two directions presented live. You pick one, we refine it onto your actual formats — logo, colour, type, and the first packaging artwork rendered on the real dieline.
- Logo system
- Packaging artwork
- Colour & type
- Day 6 – 7
Guidelines & launch kit
Brand book written, print-ready files packaged for your printer or co-packer, launch and retail assets produced. Final review, sign-off, full handover by the end of day seven.
- Brand book
- Print files
- Handover
Outcomes
Numbers behind the food work.
13
Food & drink brands shipped
2.4 ×
Conversion uplift post-launch
1000 +
Brands transformed since 2018
Selected work
Brands that shipped with us.
2025 “Asian F&B identity built for shelf presence and digital reach.”
Ace Market
2025 AMAYA
A honey-forward F&B identity built around precision and warmth.
2025 Elf Family
A natural F&B identity built around character, color, and craft.
2025 HRN
A heritage F&B brand built around character, craft, and warmth.
2025 Jones Shakes
A bold F&B identity built for real-world presence.
2025 Kiez Burger
Bold identity for a burger brand that owns its block.
We had a product people loved and packaging nobody noticed. Northera gave us a name, a look, and a pack that finally earns the pick-up — and they did it in a week, not a quarter. The day after handover it was on the shelf.
FAQ
Questions, answered.
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Does Northera design food and beverage branding and CPG packaging?
Yes. Northera is a food and beverage branding agency that designs full brand identities and CPG packaging in a seven-day sprint. We have shipped 13 food and drink brands, including Jones Shakes, Kiez Burger, and Son Estate Coffee, each with a logo system, packaging artwork, and brand guidelines.
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How long does a food and beverage rebrand take?
A Northera food and beverage rebrand takes seven working days, brief to handover. Days one to three cover strategy and naming, days four and five cover identity and packaging artwork on your real dieline, and days six and seven deliver the brand book, print-ready files, and launch kit. No multi-month timeline.
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Can you design retail-ready CPG packaging that prints correctly?
Yes. We design print-ready, dieline-accurate packaging for pouches, cans, jars, boxes, wraps, and labels. Artwork is built to your printer or co-packer's specification, leaves room for the regulatory and ingredient panel, and is handed over as production files, not just a mockup.
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How do you make a food brand stand out on a crowded shelf?
We start with a shelf audit of the exact aisle you compete in, then build a distinctive colour, mark, and structure a shopper recognises from a few feet away. Appetite-led art direction makes the product look as good on pack as on the plate, so the design drives the pick-up.
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Can you brand a DTC food brand and one moving into grocery?
Yes. We build identities for direct-to-consumer food brands and for makers scaling from a market stall or online store into retail. The system and packaging are designed to hold from a single stand to a national grocery listing, so the brand does not need rebuilding when you scale.
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Which food and beverage brands has Northera worked with?
Northera has shipped 13 food and drink brands. Named examples include Jones Shakes, a high-energy shake brand; Kiez Burger, a Berlin burger brand; and Son Estate Coffee, a heritage-rooted specialty coffee label. Each received a full identity, packaging, and brand guidelines in one sprint.
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Do we own the packaging and brand files outright?
Yes. Full IP transfers to you on the final invoice — logo files, packaging artwork, type and colour, photography direction, and the brand book. There is no retainer, no licensing fee, and no artwork held back. Your printer or co-packer gets everything they need.
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What does food and beverage branding cost?
Sprint pricing is fixed and quoted up front against your scope and the number of formats. Most food and beverage sprints land in the mid five figures, fully delivered with packaging and guidelines. Book a call and we will scope to your exact SKUs before you commit to anything.
Ready when you are
Put a food brand on the shelf that gets picked up.
One call. Fixed scope, fixed price, fixed timeline. Identity and print-ready packaging in production seven business days later.
- Fixed price, scoped before you sign — no billable-hour creep.
- Print-ready, dieline-accurate packaging — not just a mockup.
- Full IP transfer on delivery — every file your printer needs.
- One round of revisions baked into the sprint.