Aloha Piano Quartet
Identity and stationery for a working chamber ensemble
Logo, identity, and stationery system for the Aloha Piano Quartet. Includes business cards on matte coated stock with UV gloss and uncoated letterhead — a tangible system the ensemble uses daily.
Identity
The logo is a working tool, not a flourish. It carries across small marks (a business card corner) and large surfaces (a printed programme) without losing its identity. Composition, colour, and typography were locked early so application was the only remaining decision.
Stationery
Print specifications were treated as part of the brand, not an afterthought. Cards on matte coated stock with UV gloss for the mark; letterhead on uncoated paper for legibility. Each item earns its place in the system.
Outcome
An ensemble identity that performs in the real world the quartet operates in.
