Modern Mary J
Conversion-focused e-commerce for a Delaware lifestyle brand
A modern e-commerce site for Modern Mary J, a Dover, Delaware lifestyle and wellness brand. Figma-led design and a clean, conversion-focused shopping experience built to sell product, not browse it.
Brief
Modern Mary J sells lifestyle and wellness product in a regulated category. The site had to convert — not just present — without leaning on the visual tropes the category usually defaults to.
Design
The Figma system was treated as the source of truth: layout grid, component library, type scale, and the conversion patterns (product page rhythm, cart flow, checkout) all sit inside it. The build is a faithful render of the design, not a reinterpretation of it.
Outcome
A clean, modern store that does the commercial job and reads as a brand at the same time.
