Nicholas Patrick
New England art brand with e-commerce portfolio and brand guide
End-to-end brand and website for New England artist Nicholas Patrick. Logo, brand guide, and an e-commerce portfolio site that sells work directly while keeping a cohesive identity across every touchpoint.
Scope
Nicholas needed both halves of an artist business: a brand he could sit behind for years and a site that could actually sell. The two were built together, not in sequence.
Identity and guide
The brand was set first — logo, colour, typographic rhythm — and documented in a guide that holds the system together regardless of where it gets applied next.
E-commerce portfolio
The website is structured as a portfolio first and a store second. Visitors see the work as a body, not a catalogue, and the path to purchase sits naturally inside that experience.
Outcome
A working artist brand with one identity running across the gallery wall, the print sale, and everything in between.
