Logo & Branding
Craft Canna
Cannabis brand identity built around a single intentional logo
Logo and brand identity for CraftCanna. Every element of the mark was chosen to convey the unique character of the business, with a brand guide that documents how the system behaves across applications.
Approach
Cannabis as a category has visual conventions that flatten brands together. Craft Canna wanted out of that gravity. The mark was developed as the differentiating element — every component picked with intent — and the brand guide locks it in place.
Outcome
A category-aware identity that doesn’t read like another cannabis logo.
