Logo & Branding
Euphesia
Beauty brand built to extend across paper, signage, and web
Identity for Euphesia. The mark is treated as a working brand element across letterheads, business cards, signage, and web — each application documented in the brand guide with its own placement rules.
Approach
Beauty brands live across surfaces — boxed product, retail signage, web, social, print. Euphesia’s identity was built so the same rules govern every one of them. The mark is fixed; the surface changes; the brand reads.
Outcome
An identity that holds shape across the touchpoints the brand actually meets customers on.
