Logo & Branding
Icefade
Visual identity built for consistency across digital and print
Brand identity for Icefade — typography, colour system, and design standards developed for consistent use across digital and print platforms. The primary logo anchors the system; the colour palette carries the values.
System
The brand reads the same way on a packaging label, a product page, and a printed campaign because the rules treat all three surfaces as one. Typography, palette, and arrangement are documented in a single set of design standards.
Colour foundation
Each primary colour was selected to carry a piece of the brand’s character. The palette is the structural element of the system, not a decorative one.
Outcome
An identity ready to ship across the surfaces a beauty brand needs to compete on.
