Marvia مارفيا
A bilingual luxury identity for a Saudi hotel apartments brand
Brand identity for Marvia, a Saudi hospitality group operating luxury hotel apartments. The system carries Arabic and Latin scripts together, anchored by a refined logotype and a comprehensive brand guide.
Brief
Marvia needed an identity that carried the elegance of its hotel apartments and worked equally well in Arabic and Latin scripts. The system had to feel premium without leaning on hospitality clichés.
Approach
The logotype was developed in both scripts in parallel so neither felt like a translation of the other. Typography, colour, and spacing rules were documented in a single brand guide that operations and external vendors could use without a designer in the loop.
Outcome
A bilingual identity ready for signage, print, and digital, with a brand guide that keeps every future application on-system.
