The brand sprint

A full rebrand in seven days, not seven months.

The Northera brand sprint is a 7-day rebrand. In one working week you get the strategy, the identity system, the guidelines, and a launch kit ready to roll out the next morning. A traditional agency takes a quarter to reach the same place because the calendar fills with status calls and revision rounds. We removed the waiting. The work is the same; the schedule is honest.

Anke Schofield portfolio platform hero Blaasemafian brand and website hero
  • 7 days Strategy to launch
  • 2.4× Avg conversion uplift
  • 1,000+ Brands since 2018
Trusted by

Founders, operators, and investors who needed a brand that ships this month — not one stuck in committee until next quarter.

  • Client logo
  • Client logo
  • Chris Ghrol
  • Benjamin Chapman
  • Gatewayy Studio
  • The Dowsers
Why a week beats a quarter

The four-month rebrand was never about the work.

Today
  • A three-month timeline that is mostly waiting: status calls, internal sign-offs, designers context-switching to other accounts.
  • Hourly billing where the meter runs through every meeting, and the final invoice is a surprise.
  • Decisions stall for days because the right people are never in the room at the same time.
  • You get a logo and a mood board, then spend months building the system the agency left out.
After 7 days
  • One focused week. A senior team works your brand and only your brand until it ships.
  • A fixed price quoted before you sign. The number does not move once the sprint begins.
  • Decisions happen live, in short daily sessions, while the team is mid-thought and ready to act.
  • You leave with the full system — strategy, identity, voice, guidelines, and launch assets.
What you get

Everything needed to relaunch on day eight.

Six packaged outputs. Each one is a finished file your team can use, not a slide describing what someone could build later.

  1. 01

    Brand strategy document

    Positioning, audience, value proposition, competitive map, and the one claim your category cannot make. The argument for why you matter, written down.

  2. 02

    Logo system

    Primary mark, secondary mark, monogram, and lockups in every format, color, and size. Built to read from a favicon to a billboard.

  3. 03

    Visual identity system

    Color, typography, grid, photographic direction, and motion principles, wired together so the brand holds on every surface your customer touches.

  4. 04

    Verbal identity

    Tone of voice, tagline, messaging hierarchy, and a copy library covering hero, ads, email, and product UI. Your team stops reinventing the wording.

  5. 05

    Brand guidelines

    A 40 to 60 page brand book you hand to any contractor, agency, or new hire to get on-brand work back the same week.

  6. 06

    Launch kit

    Social profiles, email signatures, a deck template, business cards, and the first campaign assets, so the new brand goes live the day after sign-off.

The seven days

Four phases, one week, no drift.

A 7-day operating cadence — no scope creep, no waiting on approvals, no surprises.

  1. Day 1

    Discovery and strategic intake

    A two-hour working session with the founders. We audit the existing brand, read the competitive set, and leave with a sharpened positioning brief that you sign before anyone draws a line.

    • Brand audit
    • Positioning brief
    • Sprint scope
  2. Day 2 – 3

    Strategy and verbal identity

    Positioning is locked. Naming or tagline if you need it, voice principles, messaging architecture, and the story your investors and customers will actually hear.

    • Strategy doc
    • Voice & messaging
    • Tagline
  3. Day 4 – 5

    Identity design

    Two distinct identity directions, presented live. You pick one, we refine it that day. Logo, type, color, photography, and the system that holds them together.

    • Logo system
    • Visual system
    • Type & color
  4. Day 6 – 7

    Guidelines and launch kit

    The brand book gets written, the launch assets get produced, the files get packaged. Final review, sign-off, full handover. The brand is in production by the end of day seven.

    • Brand book
    • Launch assets
    • Handover
The record

What the sprint has produced.

1000 +

Brands shipped since 2018

3000 +

Projects delivered

2.4 ×

Average conversion uplift

We had spent the better part of a year and two agencies trying to fix the brand. The sprint gave us a complete identity system in a week, and the team was applying it the day after handover. The pitch deck stopped feeling like an apology.

Founder, B2B software Brand sprint client
FAQ

Questions, answered.

  • Can a real brand actually be built in a week?

    Yes, because the seven days are spent doing the work rather than waiting on it. Decisions are made live in daily working sessions, the senior team is dedicated to your project alone, and the scope is fixed before the sprint starts. The output is the same artefact a four-month rebrand produces: a strategy document, a full identity system, guidelines, and a launch kit. We removed the calendar, not the craft.

  • Do we own the brand and the IP outright?

    Yes. Full intellectual property transfers to you on the final invoice. That covers the logos, the type pairings, the photographic direction, any custom illustration, the strategy document, and the brand book. There is no retainer, no licensing fee, and nothing held back to force a follow-on contract. The files are yours to use, edit, and extend forever.

  • What if we don't love either direction on day five?

    Then we keep working. The sprint includes a round of revisions, and the daily sessions across days one to five mean the directions are already aimed where you want them well before you see them rendered. In practice most clients choose a direction within the hour, because they helped shape the brief that produced it. You are never handed a finished guess.

  • How is this different from a $40,000 agency rebrand?

    The talent is the same calibre: senior European designers and strategists, not a junior team learning on your account. What changes is the operating model. Scope is fixed, the timeline is one week, and there is no hourly meter or layer of account managers between you and the people doing the work. You pay for the deliverable, not for the months of meetings around it.

  • What is the investment?

    Pricing is fixed and quoted up front against your exact scope, so there is no billable-hour creep and no surprise on the final invoice. A typical brand sprint lands in the mid five figures, fully delivered with IP transfer. Book a call and we will scope your deliverables and give you the number before you commit to anything.

  • How much time does my team have to give?

    Roughly ninety minutes a day on days one through three, then a single ninety-minute review on day five. That is the entire client-side commitment. We hold the rest. You stay close enough to steer every major decision without having to pause the rest of your business to run a rebrand.

  • Is a one-week sprint right for a large or complex brand?

    For most founder-led and growth-stage companies, yes, because the constraint forces the decisions that usually get deferred. For a multi-brand portfolio or a regulated enterprise rollout, we scope the sprint to the core identity first and stage the wider system afterward. We will tell you honestly on the call whether one sprint covers your situation or whether you need two.

  • What happens after the seven days?

    You have a complete, production-ready brand and the files to run it yourself. Many clients move straight into a web design or content sprint to put the new identity to work, but nothing obligates you to. There is no retainer to cancel. If you want a second pair of hands during rollout, we are available; if you want to take it from here, everything you need is already in your hands.

Ready when you are

Your rebrand can ship next week.

One call to scope it. Fixed price, fixed timeline, full IP. Seven business days after kickoff, the new brand is in production and your team is using it.

  • Fixed price, scoped before you sign — no billable-hour creep.
  • Senior European designers only — no juniors learning on your brand.
  • Full IP transfer on delivery — every file, every right.
  • One round of revisions built into the sprint.
Free consultation